1. Title — one-line, searchable, unambiguous
The title is the ticket's primary key in tribal memory. Future engineers search it when a regression appears. Vague titles are buried within a week.
Title: "Bug"
Title: "Doesn't work"
Title: "Login is broken"
Title: "Checkout issue on Safari ???"
Title: "URGENT FIX ASAP!!!"Title: "[checkout] Pay button submits twice when network >2s latency"
Title: "[auth] Session cookie not rotated after login — fixation possible"
Title: "[products] Catalog sort by price reverses every 2nd click"
Title: "[api/v1/users] GET /users/:id returns 200 with null body on unknown id"Rule of thumb: Format: [area] observable-behaviour under precondition. No adjectives, no punctuation drama, no ALL CAPS. If you can grep for it in 6 months and find it, the title works.